Description
What you will learn with the Coffee Shop Management and Opening Course
How to evaluate if you’re ready to open a coffee shop: Analyze your role as an entrepreneur and decide whether to create a service-oriented or experience-driven coffee shop.
Choosing the ideal location: Learn how to evaluate the size, rental costs, and potential markets, avoiding hidden pitfalls.
Essential economic and bureaucratic aspects: Understand how to calculate the break-even point, prepare an effective business plan, manage licenses and structural requirements, and distinguish between purchasing or renting a coffee shop.
Financing strategies: Explore options such as banks, grants, and support from coffee companies or guarantee bodies.
Regulatory basics: Learn about mandatory courses such as HACCP, safety regulations, delivery rules, and managing special coffee shops like kiosks or clubs.
Strategies to grow your coffee shop: Develop a marketing plan that connects target audience, menu, décor, and communication to build customer loyalty and create unique experiences.
Lessons from the best: Discover how an extraordinary product can make a difference, taking inspiration from successful coffee shops that have captured the market with uniqueness and quality.
Daily operational management: Master staff management, procurement, and customer service to launch strong and maintain high performance from day one.
Your trainer
Gabriele Cortopassi
- Gabriele is the founder of Espresso Academy, an IBC Authorized Certifier and SCA Authorized Trainer.
- With years of experience in managing coffee shops in Italy and abroad, he is the founder of aprireunbar.com, the go-to blog for those wanting to start a business in the sector.
- At Espresso Academy, he leads courses in management, barista, and bartending, sharing his expertise with students from all over the world.
Introduction to the Coffee Shop Management and Opening Course
Programma
01. The location analysis
No location is wrong, no concept is wrong, sometimes the mistake is to cross these two factors incorrectly. Let’s find out how to evaluate the best location for our project. Attention, it is a step that takes time, but it can become your most dangerous mistake.
02 - Business plan and Break Even Point
After the analysis of the location, it is time to do some math. We evaluate the possible incomes and the percentage incidence of the costs, up to obtaining a break even point, the reference point of our project.
03 - Marketing: Creating a successful Coffee Shop
The task of those who do business is to understand which target they are aiming at, and what are the needs of this target, sometimes hidden and linked to psychology of it. But at the end of the day, the secret is… Let’s close ourselves in the laboratory, and let’s invent something extraordinary!
04 - Before the Opening…
Furnish the venue based on the type of target and offer, structure the right communication, think about what are the best machines and equipment for our venue … all the things to think about before opening.
05 - Daily management
Managing the customer, the communication, the staff, the suppliers, keeping food costs under control … Let’s see what are the thousand details of daily management
The Coffee Shop Management and Opening Course Includes
An HACCP Manual Template
A ready-to-complete business plan template
All necessary data for evaluating the break-even point
Manual and slides used during the course
Free calls with the trainer
6 hours of course content
5 chapters
Final certificate recognized by IBC
Unlimited access: take the course whenever and however you prefer, forever!
Do you need more information? Not sure which course is right for you? Do you have doubts about which educational path best suits your needs?
Contact us, and we’ll be happy to support and guide you!
Choose the best with Espresso Academy!
- Espresso Academy has been the benchmark for Italian coffee education worldwide since 2007.
- In addition to training thousands of students at its main campus in Florence and over 20 locations globally, it was the first school in the world to offer all certified coffee courses in video format.
- According to Tripadvisor and Google Reviews, Espresso Academy is ranked as the world’s leading coffee school in terms of both student numbers and average student ratings.
- It holds the record for the highest number of students certified by SCA, LAGS, and IBC.
- Espresso Academy’s video courses are always up-to-date, aligned with the latest research and trends in the coffee world.
- Chosen by numerous companies and schools worldwide, they are a trusted resource for training and staff development.
👉 Read what our students say about us!
Roberto Fraccarolo
17:17 06 Dec 24
Bella esperienza e ottima organizzazione, grande il docente Alessandro
Stefano Ambrogi
11:04 17 Nov 24
Corso ben fatto in modo particolare per le persone nuove in questo settore
V Ivan
03:12 02 Nov 24
L'ho frequentato a novembre di quest'anno... semplicemente un'esperienza fantastica... Roberto, il docente, è un ragazzo straordinario, tiene le lezioni in modo così semplice. Ti porta anche in pausa pranzo per provare la vera cucina italiana per pochi soldi.
Nel complesso, consiglio questo corso solo a chiunque voglia conoscere le macchine da caffè e divertirsi lungo il percorso.
Altamente, altamente, altamente raccomandato.
Nel complesso, consiglio questo corso solo a chiunque voglia conoscere le macchine da caffè e divertirsi lungo il percorso.
Altamente, altamente, altamente raccomandato.
Francesco Garbati Pegna
07:10 28 Oct 24
Corso base barman risponde alle aspettative
Sarah
16:14 19 Oct 24
È stata una bellissima esperienza con insegnanti molto gentili che parlavano molto bene l'inglese. Abbiamo ricevuto un caloroso benvenuto e abbiamo imparato molto sul caffè.
Rolo Camacho
08:59 19 Oct 24
Ciao, ho fatto il corso barista avanzato a Milano. È stato interessante e piacevole. Ho imparato delle nuove tecniche/informazioni riguardo al caffè e montatura del latte.
Staff molto professionale e con sperienza sul campo.
Staff molto professionale e con sperienza sul campo.
Francesca Valente
05:06 10 Oct 24
Un team professionale e simpatico. È stata un’esperienza che ripeterei e sopratutto ho imparato veramente tanto. Consigliatissimo!
Michele Carlini
07:58 15 Sep 24
Azienda seria che tratta i corsisti con rispetto, cura e interesse e si fa subito carico di problemi e situazioni spiacevoli in modo da risolverle al meglio. Consigliatissima.
邹斯锐
13:48 21 Jun 24
Ho fatto il corso base e avanzata, è molto utile, gli insegnanti sono tutti simpatici, pazienti e professionali. Se avrò tempo in futuro, sarò molto felice di tornare a seguire altri corsi， anche cosiglio a chi è interessato al caffè di venire qui a imparare le conoscenze correlate.
muskotti pähkinä
15:33 23 May 24
Corso barista base e avanzato super! Interessante e divertente, bilanciatissimo tra parte pratica e teorica, Vanessa è un’ottima insegnante e la sede di Mogliano Veneto (TV) da Elektra è bella, curata, comoda da raggiungere e ha delle macchina da caffè incredibili in mostra. consigliato!
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